AI Insights · Timothy · April 2025
Top 5 Beauty Retail Apps on iOS in Portugal: Q1 2025 Performance
Explore the performance trends of the top 5 beauty retail apps on iOS in Portugal during Q1 2025, with insights from Sensor Tower.
In the first quarter of 2025, the beauty retail app market in Portugal on the iOS platform showcased diverse trends, as detailed by Sensor Tower.
SEPHORA - Maquillage, Parfum saw fluctuating download numbers, starting with 3.3K downloads in early January and experiencing a dip to 1.4K by the end of March. Active users showed a slight decline from 15K at the start of the quarter to 11.2K by the end.
Perfumerías Primor maintained a steady download rate, beginning with 2K downloads and closing the quarter with 1.6K. Active users fluctuated slightly, ending the quarter at approximately 8.8K.
Notino: profumi e cosmetici experienced an increase in downloads mid-quarter, peaking at 2.1K in late February. Active users rose from 2.7K at the beginning to nearly 5K by the end of March.
Rituals Home & Body Cosmetics showed a significant rise in downloads, particularly in March, reaching a high of 1.3K. Active users also increased, closing the quarter at 2.5K.
Finally, Perfumes & Companhia had a modest download performance, with numbers starting at 264 and slightly decreasing to 192 by the end of March.
For more detailed insights and data on app performance, visit Sensor Tower.
